Now this is an awesome feat! Talk about British Airways one upping its marketing model! Wait, nevermind. It's taking it to new heights! Watch the video. I know of a perfect place for this too in San Diego!

Developed by Ogilvy 12th Floor, the ads use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from.

http://youtu.be/GtJx_pZjvzc